Editorial, Erik Almås Style

For those of us living and working in San Francisco, I can say I am one of those that might take for granted that I get to see Erik Almås images via our local 7×7 Magazine. Why fix something that isn’t close to broken in this case means that Erik has been saying yes 2-to-3 times per year for the last six years for fashion shoots. For those that don’t know and most likely haven’t seen those passion productions of Erik and crew gracing the pages, we thought it would be tasty to share these Alice in Wonderland inspired images…(FYI you can see some original shoot outtakes via this blog posted February 4th)

Few tidbits: Production coordinated over various time zones. Original set scouted was, albeit shot, ultimately, not usable. Plan B involves Erik digging into his sketch and inspiration books plus combing through the EAP’s stock library. Also a question on if Maggie Rizer can reschedule her shoot date—um, no. Ultimately reaching out for post production help.

“This shoot was truly a collaboration—Maggie, nine people on the set, plus four people working on the backend. It was like a mini orchestra, where we all play what we’re best at, and the result was one harmonious accomplishment.”

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Producer: Filiz Rezvan Assistant/PA: Audrey Rudolf First Assistant: Tom Hood Hood Is Good Second Assistant: Andrew Fornasier AndrewFornasier Hair and Makeup: France Pierson artistuntied Prop Stylist: Rosy Strazzeri-Fridman thirdfloorsf

3D/CGI Artist: Michael Tompert RaygunStudio Cover Retoucher: Scott Dorman smalldoggin.com Retoucher: Erik Pawassar Jellysquare

That’s a wrap.