The word Yoga means “to join or yoke together,” and it brings the body and mind together into one harmonious experience. Fast forward 5000 + years to Yoga Journal and the bringing together of Erik and Sara McLachlan for their 35th Anniversary Cover.
And Our Behind, Behind The Scenes Here
Energy BBDO back with with all their energies for Bayer, with Buddy:
Shall we Dance? Part 1 of 2-part campaign for a Ritz Carlton commissioned from Duncan Channon:
Even for those of us shrouded in the San Francisco fog, this is one to wet the summer editorial whistle, from a recent commission for Genlux, the Summer 2010 issue:
And more at Genlux on-line here
Knowing the competition for this Annual is so very tough, like a zillion entries, we’re using this opportunity to multi-task highlighting Erik’s inclusion into the 2010 Communication Arts, Photo Annual while sharing how proud we are of him for making it look easy – on-line, on stands and in mailboxes now:
Lastly, for now, more of Erik’s diverse world is on Facebook: Here Or here for the website
April Showers Bring May Campaign Flowers—Schwinn, Genetech launch while Spanish Tourism lands in Communication Arts Photo Annual for 2010.
Long ago I witnessed when The Workbook first came into existence. And many amazing-source-books-to-choose-from-later, think we can all very much give a respectful nod that WRKBK has stayed the course as well continues to promote, educate and advocate for artists.
For those of us living and working in San Francisco, I can say I am one of those that might take for granted that I get to see Erik Almås images via our local 7×7 Magazine. Why fix something that isn’t close to broken in this case means that Erik has been saying yes 2-to-3 times per year for the last six years for fashion shoots. For those that don’t know and most likely haven’t seen those passion productions of Erik and crew gracing the pages, we thought it would be tasty to share these Alice in Wonderland inspired images…(FYI you can see some original shoot outtakes via this blog posted February 4th)
Few tidbits: Production coordinated over various time zones. Original set scouted was, albeit shot, ultimately, not usable. Plan B involves Erik digging into his sketch and inspiration books plus combing through the EAP’s stock library. Also a question on if Maggie Rizer can reschedule her shoot date—um, no. Ultimately reaching out for post production help.
“This shoot was truly a collaboration—Maggie, nine people on the set, plus four people working on the backend. It was like a mini orchestra, where we all play what we’re best at, and the result was one harmonious accomplishment.”
Producer: Filiz Rezvan Assistant/PA: Audrey Rudolf First Assistant: Tom Hood Hood Is Good Second Assistant: Andrew Fornasier AndrewFornasier Hair and Makeup: France Pierson artistuntied Prop Stylist: Rosy Strazzeri-Fridman thirdfloorsf
3D/CGI Artist: Michael Tompert RaygunStudio Cover Retoucher: Scott Dorman smalldoggin.com Retoucher: Erik Pawassar Jellysquare
That’s a wrap.
3 weeks - December 26-January 17th - 8 finishes. To quote Erik: “I was retouching like a monkey through Christmas to hit the first deadline of 2 pictures by January 9th”. Certainly a highly qualified monkey…and culminating in last weeks DM.
With first assistant Tom Hood (sans hat) on a recent Northern California sunrise preparing for a day of shooting Schwinn…
Day is done, almost gone the sun @ windswept Dillon Beach
Erik Almas and crew cooking up some imagery over @ Dogpatch for 7×7’s Spring Fashion Shoot with Super Model Maggie Rizer.
Congratulations Erik!
1st Place photograph: Perish Trust
Please enjoy more of the images that Erik won awards for this year at the APA Something Personal Show in San Francisco.
And go to the party www.apanational.com
“We had a fantastic experience working with Erik Almas on this shoot and the results (both indoor and out) are stunning. Erik set a great tone during the shoot and it translated into comfortable talent providing the expressions we needed and comfortable clients that were quite pleased with the results. Erik’s portraits blew everyone away with their depth and beauty. Thanks for making this shoot such a great experience. We would love to work with your team again.”
Colleen Heraty Art Buyer, CorbettAccel Healthcare Group
2 portraits from the shoot:
A response from one of our priceless producers, Steve Dolden, after telling him how grateful we are for his skills and his hard work during a specific job.
“It is great working with you all as the Team Effort is inspiring and has affected other endeavors as well in terms of approach. I only wish you two could be at the shoots with the crew and watch Erik rounding out the vision, figuring out the shots, doing a quick comp, and putting the job to bed and at the same time putting the clients mind at ease. That is the back end magic that keeps the phone ringing. I just lay tracks and grease the skids to keep the train moving. I will admit, even with the tough days I do love what I do! Have a good eve, Steve”
Erik Almas came up with the brilliant idea to host his studio, crew, reps & friends to a day of Skydiving in Cloverdale, Lunch in Healdsburg and Wine tastings at Mauritsons & Pasterick. Filiz Rezvan put these events together and Andrew Fornasier captured the day.
www.andrewfornasier.com
Erik’s flight.
Ecstatic.
Non novice Filiz, with Tom Hood and Rod McLean bringing her home.
Proud hug for Jori Judith, of Allsort’s imaging.
the wholehearted Kate Chase. http://www.katechase.com 
twins? ;) Rod McLean and Erik Almas, the handsome duo.
tasting…
the ladies. Brooke, Audrey Rudolf and Filiz.
5 nudes were selected as well one from the Amtrak campaign. Beautiful E.
